Our technology uses prediction algorithms to find users who are likely to place an order. We apply this capability at scale. Retail AdLabs reaches 100% of Russian internet users.
Using exclusive access to our own network (AdLabs Media Network) and integrations with leading RTB exchanges (Google, Between and others) we can easily reach every internet user in Russia and CIS.
Our technologies were created with one purpose - to increase sales:
User segments (look alike targeting, post-search targeting, behavioural targeting)
We work with Russia's leading fashion and lifestyle publishers.
Conventional ad units
Typically 2-8% of clicks from Retail AdLabs turn into order.
We track all conversions in real-time using custom integration with merchants or ourJS pixel:
Campaigns are optimized automatically and in real-time based on conversion data
Our pixel is light-weight and does not slow the site
The pixel is fully compatible with Google Tag Manager and other tag management systems