Dynamic Retargeting
Behavioural Targeting
Contextual Targeting

Dynamic Retargeting

If your site is like most e-commerce websites, 98% of visitors leave without making a purchase. Retargeting is a technology that helps you reach this audience and bring it back to your site.

Dynamic Retargeting takes the technology a step further. It leverages in-depth knowledge of the merchant's offerings: full list of products, categories, relations between different items.

The catalogue is usually provided by the merchant in an XML format. Using it we can make fully personalised ads for every visitor with products that he liked, similar and complementing products.

Dynamic Retargeting (Product Retargeting): How does it work?

Retargeting increases
the number of orders by up to 150%.

Case studies speak
for themselves

Why does dynamic retargeting work?

Dynamic Retargeting delivers highly personalised ads with specific products that interested the user.

Ads are shown to users that are likely to make a purchase. Our algorithms take into account users' behaviour on merchant's sites, past order history, average decision making time for a particular product and other factors.


High conversion rate


Only reaches existing customers/visitors

Ad format

Picture (200х200)
+ Product name + Price

Banners 240х400,
728х90 and others

How does it work?

The simplest way to use dynamic retargeting is to provide us with an XML catalogue and install a tracking pixel on all pages of your site, including the order page.

This tracker places cookies on your users' computers in order to anonymously 'follow' them around the web. When a potential buyer visits one of the sites in our publisher network, we can identify the user and show ads relevant to her interests.

Ad Format

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