Contextual Targeting targeting delivers maximum reach. Unlike other targetings in Retail AdLabs, it is based solely on the site content rather than user profiles.
Fashion ad campaigns run alongside fashion content, products for children are advertised on parenting sites.
Contextual targeting provides maximum reach and allows merchants to contact wide audience.
Low/medium conversion rate
+ Product name + Price
Ads can feature information about your promotions such as free delivery, discounts, gifts and others. This increases both CTR and the conversion rate.
On the landing page the user sees a promo code that can be used to redeem the offer.